Ocala, FL

What we do...

SET Your Brand Apart

Susan Benson


Susan Benson heads the team at Somerset Equestrian Trading formed in 2017 to further extend the integrated marketing programs she had created for equestrian brands for over 30 years with her agency Somerset SportArt.  Susan is a life long horsewoman whose love affair with horses began when as a 7 year old she while being home schooled by her mother in England, she took riding lessons in Windsor Park.  Each week she would ride  a small black pony appropriately  named "Nipper." Attached to a leadline with the instructor on a much larger horse, they would set off thru the fields and over streams etc. From that day forward, horses became an integral part of her life.  She now resides on her small horse farm in Ocala, Florida with two retired showjumpers and several rescue dogs.

The new agency, SET, includes a mobile unit that travels to events throughout North America advocating for brands through sponsorship, social media, retail and distribution methods.  We are BRAND ADVOCATES, creating excitement about brands and building awareness and sales in our unique way.


We use traditional PR, Media, Event Sponsorship and Social Media Methods but most of all we PARTNER with the brand to ensure success!  We are lifelong horsemen and horsewomen who understand the different segments of the horse world and make your brand part of the horse world.  Our clients have included Pharmaceutical, Tack, Feed, Automobile, Tractor, Clothing, Equestrian, and lifestyle brands. We continue to successfully make those brands part of the horse world.  Contact us to make your brand the next one!


SET Brands

Contact Us Today!

Please call or email us with any questions or inquiries regarding products or services we offer! We love to talk with people about their brands and we welcome dealer inquiries for our brands as well!

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