We create an integrated marketing program aimed at promoting and growing your brand in the equestrian world. We combine:
and Promotions to carefully craft an image and expand awareness for your brand. SET your brand apart!
Here is an example: The Mahindra promotional program incorporated print, event sponsorship, social media and "Boots on The Ground" sales at equestrian events. This program garnered awareness and recognition of the brand leading to significant ROI and sales in one year. Let us make your brand part of the horseworld!
SET works with the prestigious Wellington Turf Tour and the series of shows at The Ridge at Riverview including their flagship event, The Garden State Horse Show. We help brands connect with their target audience at these shows and create comprehensive programs built around the events while including, social media, traditional media and "Boots on the ground" promotions. Make Your Brand a Part of This very special demographic.
We work with brands to promote and sell their products on the retail and wholesale levels. Our mobile unit travels to equestrian events across the US. We have built many brands in this manner and currently represent BoyOBoy Bridleworks, AWE Equestrian Apparel, Espoir Equestrian and our own, SET Strapgoods, and SomerStyle Apparel. We are always excited to meet new brands and welcome dealer inquiries for our brands.
Susan Benson heads the team at Somerset Equestrian Trading formed in 2017 to further extend the integrated marketing programs she had created for equestrian brands for over 30 years with her agency Somerset SportArt. The new agency includes a mobile unit that travels to events throughout North America advocating for brands through sponsorship, retail and distribution methods. We are BRAND ADVOCATES, creating excitement about brands and building awareness and sales in our unique way.
We use traditional PR, Media and Social Media Methods but most of all we PARTNER with the brand to ensure success! We are lifelong horsemen and horsewomen who understand the different segments of the horse world and make your brand part of the horse world. Our clients have included Pharmeceutical, Tack, Feed, Automobile, Tractor, clothing, Equestrians, and lifestyle brands. We continue to successfully make those brands part of the horse world. Contact us to make your brand the next one!
Please call or email us with any questions or inquiries regarding products or services we offer! We love to talk with people about their brands and we welcome dealer inquiries for our brands as well!