What we do...

SET Your Brand Apart

Susan Benson

Susan Benson heads the team at Somerset Equestrian Trading formed in 2017 to further extend the integrated marketing programs she had created for equestrian brands for over 30 years with her agency Somerset SportArt.  The new agency includes a mobile unit that travels to events throughout North America advocating for brands through sponsorship, retail and distribution methods.  We are BRAND ADVOCATES, creating excitement about brands and building awareness and sales in our unique way.


We use traditional PR, Media, Event Sponsorship and Social Media Methods but most of all we PARTNER with the brand to ensure success!  We are lifelong horsemen and horsewomen who understand the different segments of the horse world and make your brand part of the horse world.  Our clients have included Pharmaceutical, Tack, Feed, Automobile, Tractor, Clothing, Equestrian, and lifestyle brands. We continue to successfully make those brands part of the horse world.  Contact us to make your brand the next one!


SET Brands

Contact Us Today!

Please call or email us with any questions or inquiries regarding products or services we offer! We love to talk with people about their brands and we welcome dealer inquiries for our brands as well!

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