SET Brands: Tradition Combined with Innovation..Setting New Trends in Equestrian Apparel and Equipment
For over 35 years, founder Susan Benson has been building brands in the equestrian marketplace..literally the face behind the brand. In 2019, Susan travelled to England to famed bridlemakers Vale Bros and met with them to discuss creating a new line of bridles based on the traditional styles for hunters and jumpers with a trademark stitch pattern that would be unique to SET.
In mid 2019, the SET bridle line
was launched in the US.
The same year, Susan formed a collaboration between two brands she represented, AWE Equestrian Apparel (owned by Annette Wallander Designs) and Boy O Boy Bridleworks. The result was a semi custom line of show coats, named SomerStyle
. The coats are a traditional fit and style in an innovative washable fabric and then decorated in custom colors of Boy O Boy Bridleworks ribbon.
Keep an eye out for more apparel items in the SomerStyle line.